There are many benefits to having digital signage in your store including:
- Increased purchasing decisions by up to 33%
- Driving traffic (8/10 customers have entered a store because of a digital sign catching their interest!)
- The ability to quickly changing content throughout the day with automated day parting
Whether you’re thinking about investing in digital signage for the first time or looking to switch digital signage partners, there are a few things you need to consider before choosing your digital signage partner.
Content Management Systems
A content management system (CMS) is very important to the success of your digital signage. You need a partner who’s CMS can allow you to schedule your content in advance, upload menus in real time with fresh ingredients or special pricing and allow you to localize menu content across multiple stores from one simple portal.
An End to End Solution
Partnering with a vendor that can only do half the solution can lead to many problems. Some vendors only specialize in software or hardware which can become a problem when trying to coordinate your solution or ensuring that the software works seamlessly with the hardware. Instead make it easier on yourself and find a partner who can manage and deliver everything to get your digital signage up and running as soon as possible.
Some companies are in the business of making sales and sales only. You need to be confident that the partner you choose can support you in the long term, keeping your best interests in mind and keep your solution operational every day.
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When it comes to digital signage we are the right partner for you. Reality Interactive has been partnering with Fortune 500 companies for over 17 years, implementing the best digital transformations for our clients. We have implemented digital signage for fast casual restaurant chains such as Dr. Smood, Juice Press & Taco Dumbo. Want to speak to one of our digital signage experts?