Close this search box.

Internet Privacy Bill of Rights [Video]

take data privacy a step further

Internet Privacy Bill of Rights [Video]

President Obama recently released a document that outlines plans to protect the privacy of Internet users. You can read the entire release or read our abridged version below, if you prefer not to read through all the legalese.

The president often makes regulatory recommendations to Congress. This one, in particular, seeks to help consumers keep their personal data safe while allowing technological innovation to continue. This is important news for consumers and technologists because it could call for some drastic changes in the way personal data is handled and managed.

Who are the players?

  • Consumers (You!)
  • Commerce Department National Telecommunications & Information Administration (NTIA)
  • Federal Trade Commission (FTC)
  • Congress
  • Internet companies like Google, Yahoo!, Microsoft,  AOL, etc. (Them!)

What are the goals?

  • Protect consumer privacy and assure the ability of continued innovation by implementing flexible privacy rules that can keep up with innovation
  • Create the groundwork for interoperability between the U.S. data privacy framework and trading partners (technology systems)
  • Require internet companies and online advertising networks to use ‘Do Not Track’ technology

What is being proposed?

  • Consumers ability to exercise control over what information companies collect about them  and how that personal data is used
  • Provide reasonable limits on what personal data companies can collect and retain
  • Establish standards on how personal information is secured and handled
  • Guidelines for accessibility to a company’s privacy & security practices
  • Ensure that companies who collect, use, and disclose personal data do it in ways that are consistent with the context in which the data is provided
  • Identify who is accountable for the use or misuse of an individual’s personal data
  • Ability for consumers to review, modify or remove the data that has been collected

We all should be considering how companies (and our government) will respect our privacy online. I plan to provide a follow up post on some additional ideas which should be included in the legislation. Meanwhile, take a look at the WebProNews’ video covering the Privacy Bill of Rights below.

Subscribe to our mailing list

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper