Reality Interactive selected by Dr. Smood to Manage Nationwide Digital Menu Boards

Reality Interactive is helping Fast Casual Chain Dr. Smood Scale quickly with Digital Solutions across multiple locations.



Reality Interactive, a leading retail design firm, announced today that they have been selected by health-conscious fast casual chain Dr. Smood to develop new digital displays for their locations across New York and Florida.

Reality Interactive is developing new and innovative technological solutions for fast casual restaurants, including dynamic menu boards, branded signage, digital kiosks, and more. Dr. Smood, a health-oriented fast casual chain with a mission to become the “healthiest cafe concept ever,” chose Reality Interactive to help attract customers and facilitate transactions through digital menu boards featuring powerful content.  

Reality Interactive transformed Dr. Smood’s stagnant, printed menu board environment into a digital menu experience, renovating three stores and eighteen screens in just three days.  The digital boards provide numerous benefits. Technology allows for menu flexibility–changing menus to reflect time of day, daily specials, or even store differentiation as needed. Meanwhile, board-based ordering and order displays mean reduced perceived wait time for hungry customers.  It is expected that Dr. Smood will see a return on their investment in three months.

 “We are excited for this partnership with Dr. Smood,” said Mitch DeBonville, Vice President, Sales, Reality Interactive. “Our team built a solution that will facilitate transactions and provide flexibility and geographic specificity for this nation-wide chain.  We are looking forward to the results of this innovation.”

“Reality Interactive went above and beyond to achieve the project with near impossible deadlines.  All thanks to Reality’s Project Manager who always paid attention to detail, was organized and very patient with her client,” said Nina Bergeret, Interior Design Team, Dr Smood. 

About Reality Interactive

Reality Interactive is a multi-award winning, retail technology and design agency. The firm specializes in creating and managing innovative retail experiences using touchscreen displays, digital signage, digital media and a full suite of interactive and creative technologies. 

Over the past 15 years, Reality has created hundreds of dynamic in-store experiences partnering with some of the world’s biggest brands and their agencies. Visit for more information.


Reality Interactive selected by Dr. Smood to Manage Nationwide Digital Menu Boards

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