Reality will manage the digital displays in Juice Press stores within Whole Foods Market ‘Grocerant’ concept stores.
Reality Interactive, a leading retail technology design firm has been selected by Juice Press to manage their digital store experience including dynamic menu boards, branded signage and retail-rugged networks throughout their grocerant concept stores nationwide including inside Whole Foods Market and Equinox Fitness clubs.
Reality Interactive’s digital display solution allows Juice Press to inspire consumers at the point of decision with eye catching, vibrant videos, as well as informational content around their products. The displays are strategically located at the point of purchase, and are designed to bring the Juice Press brand to life, as well as ultimately drive increased sales.
“We were able to implement this solution to be managed across local stores, but be centrally controlled,” said Bob Radcliffe, Retail Analyst, Reality Interactive. “Juice Press sells locally sourced ingredients and often needs to make adjustments throughout the day based on popularity and availability. That level of control at the local store level is crucial.”
Reality worked closely with Juice Press to understand the customer journey before embarking on the digital display solution. Using leading design frameworks, the decision to use digital for ‘ambience’ as well as information was a key part of the strategy.
“The screens needed to tell the story behind Juice Press products and their ingredients and freshness, on top of listing the information consumers needed to order when checking out,” said Doug Hampton-Dowson, Head of Strategy and Design, Reality Interactive.
“We were so happy to partner with Reality Interactive on this initiative,” said Adam Smith, CTO, Juice Press. “They understand our marketspace, brand, and what it takes to scale digital signage and menu boards nationally.”
About Reality Interactive
Reality Interactive is a multi-award winning, retail technology and design agency. The firm specializes in creating and managing innovative retail experiences using touchscreen displays, digital signage, digital media and a full suite of interactive and creative technologies.
Over the past 14 years, Reality has created hundreds of dynamic in-store experiences partnering with some of the world’s biggest brands and their agencies. Visit www.realityi.com for more information.