Reality Interactive is pleased to announce that our work for the Time Warner Cable Flagship Store has won three Telly Awards; two Bronze and one Silver. Silver is the highest honor available from the Telly Awards.
About the Project
In 2013, Time Warner Cable partnered with Reality Interactive to transform 20 of their nationwide retail locations into new experience stores where customers go to interact with the full range of Time Warner Cable’s digital TV, internet and home phone services. After rolling out the smaller stores, Time Warner Cable was ready for their flagship 23rd Street location in New York City. The Flagship Store features a range of digital merchandising installations, including a Large entrance signage wall, IntelligentHome interactive product demo area including digital fireplace, personalized 21” tablets combining product learning with internet browsing, multiple 5-screen signage walls around the store, and rep station signage tablets highlighting relevant offerings to customers during face-to-face contact with Time Warner Cable associates. The videos we submitted to the awards are the videos that we created which play inside the store.
The Winning Entries
Bronze Award in the Commercial Category: Outdoor/Environmental – In-Store Bronze Award in the Film/Video Category: Outdoor/Environmental – In-Store Silver Award in the Film/Video Category: Non-Broadcast Productions – Production Company/Ad Agency Demo Reel
About the Telly Awards
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, the highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly. “The Telly Awards has
a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Reality Interactive’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”