Close this search box.

Supporting TWC’s “Demo-Days” Retail Event

time warner cable dell 2 in 1 demo days

Supporting TWC’s “Demo-Days” Retail Event

Time Warner Cable (TWC) held a series of pretty neat promotional events in their nationwide retail stores this month.

In-store customers signing up for an applicable new Cable / TV / Phone bundle got a free Dell 2-in-1!

How did customers figure out which bundle was best for them? A “Bundle Builder” app was specifically created by TWC to walk customers through the options, ask them questions and make a smart recommendation. And what better way to use the Bundle Builder than on an actual Dell 2-in-1!

Brand ambassadors had another tool to interact with customers; four simulated demos of TWC’s mobile apps; TWC TV® , TWC WiFi® Finder, My TWC® and IntelligentHome. These simulated demos were created for TWC by Reality Interactive to inspire customers by showing the benefits of TWC’s apps in the context of their own lives.

The following is a short spot created by Reality for TWC promoting the Demo Days events in retail stores.

The events have been a big hit with both customers and store staff. Most ran for 2 days, at both TWC retail stores and Best Buy locations, and included other fun activities like give-aways and a spin-the-wheel game.

Getting A Third-Party Device Ready for a Retail Event

Our job was to support TWC’s retail events team by getting their Bundle Builder app and the Simulated App Demo experiences onto the Dell 2-in-1 in a retail-rugged way and with an easy-to-use interface.

Any public event requires a lot of planning and prep-work, but this can be even more challenging when working with a third-party’s technology (in this case, the Dell 2-in1).

TWC demo days event dell 2 in 1 jevent 

With 80 stores participating, it was impossible for TWC’s retail events team or Reality to attend every event in person (Although Project Manager, Jess Amenta was in the Hollywood Store!). Instead, we focused on making our Dell 2-in-1 experience easy-to-use and super simple to connect and operate.

We provided close support to TWC, helping prepare and train their Brand Ambassadors and Store Managers, contributing to webinars and instructional manuals and manning a live Help Desk for the duration of the campaign.

Subscribe to our mailing list

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper