Close this search box.

SXSW 2015: The Largest Ever iBeacon Event Deployment

sxsw 2015 features largest ibeacons deployment at an event

SXSW 2015: The Largest Ever iBeacon Event Deployment

South by Southwest (SXSW) started as a music festival, but has expanded to become a major conference for “music, film and interactive”.

SXSW is also known for major tech announcements, like the launch of Twitter. The tech world is closely watching the event, so its go big or go home for any integrated technology. This year, iBeacons are going big. An installation of over 1,000 iBeacons make this the largest iBeacon deployment to ever be executed at an event.

The iBeacons work with the SXSW Go app. One of the features of the app is networking. Users who choose to be visible can show their location within the convention hall and are alerted to interesting people near them. There is also a built in messaging platform to let attendees message each other. Attendees can also be searched for based on interest.

The iBeacons will also be installed at every shuttle stop at SXSW 2015. When attendees arrive at the shuttle stop, a notification will let them know how far away the next shuttle is.

The app will also help attendees to learn more about what activities are happening at the venue near their physical location as well as to navigate their way around the city of Austin.

To learn more about iBeacons please see our previous posts:

Subscribe to our mailing list

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper