design of the times winner passion focal

We picked up a Design of the Times Award!



Reality Interactive would like to congratulate Time Warner Cable for taking home a Silver Award for the Passion Focal Display at the Path to Purchase Institute’s 2013 Design of the Times Award competition at the recent Shopper Marketing Expo in Chicago.

design of the times trophies reality interactive

The Passion Focal Wall is a High Impact, Interactive, multi-screen Experience with video and dynamic imagery selected by customer via tablet. The Passion Focal Wall is just one of four main experience areas located in each Time Warner Cable store designed to Entertain, Engage and Educate their customers.

Reality Interactive is proud to be a part of this initiative and glad to be working alongside other talented teams to create great in-store interactive experiences for Time Warner Cable customers. As Time Warner’s digital media partner we help provide an environment for customers to interact with Time Warner Cable’s services through dynamic and engaging digital media experiences in-store.

About the Design of the Times Award

Fifty judges convened Aug. 7 at the Path to Purchase Institute headquarters in Chicago for first-round judging of the nearly 230 entries competing in the 18th annual competition, which celebrates the most inspiring and creative in-store campaigns and tactics of the previous year. The judges selected 123 entries to vie for the top awards in the competition’s eight retail channels: supermarket/grocery, consumer electronics, convenience, drug, home center/hardware, mass merchandiser, specialty and sporting goods.

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