Categories

Search
Close this search box.

AR vs VR, What Provides The Most Value To Brands In 2022?

ar vs vr

AR vs VR, What Provides The Most Value To Brands In 2022?

Virtual and augmented reality are not going away anytime soon, in fact in 2022 the AR and VR market is projected to grow to 8x more than it was valued in 2018, and 71% of consumers said they would shop more often if brands used AR. With the rise of online shopping due to the pandemic customers and retailers have been adopting new innovative ways to shop online and give customers a more tangible product experience. With these stats in mind, it is clear that in the coming years more companies will be adopting AR and VR technology. But which is right for you? 

 

Augmented Reality allows you to see a computer-generated, digital asset on top of the real world around you. This gives the illusion that the digital asset is actually in the room with you. Unlike VR, which has its own digital environment, AR uses your physical environment around you.  

 

Across all industries AR and VR has shown to be enticing. From education to healthcare, manufacturing, logistics, retail and more AR and VR can be used to give students a hands on learning experience, aid in complicated surgeries, assist in building machinery and give customers a confidence in online purchases. 

 

One of the pros of augmented reality is that it is extremely accessible to your customers. Anyone with a smartphone can access the experience, anywhere and anytime. Depending on what you are trying to achieve and the experience you want to deliver to your customers you can use either marker-based or markerless AR. Augmented reality is the perfect technology for marketing materials and mobile experiences. 

 

Burger King did a genius marketing campaign, “Burn That Ad” featuring marker based AR. Users could point their camera at the marker: a McDonald’s print, coupon or billboard and the app would make it appear as if it were catching on fire, leaving a coupon for a free whopper.  

 

The Hot Spring Virtual View™ AR app developed by Reality Interactive helps customers choose any spa, customize it, and view it in the most ideal location in their own home. This experience helps customers understand what they’re buying, connects customers with their local Hot Spring retailer and allows them to share their favorites with a spa specialist. 

 

Virtual reality is a great way to allow your customers to step into another world and let them be immersed by an experience about your brand. Nike has a great in-store VR experience about their supply chain, allowing customers to understand how and where items are being made. 

 

While VR is very enticing it is not as easily accessible as many consumers do not have VR headsets in their home. They do however  

\make great in-store experiences and give your consumers a way to engage and learn more about your brand all while encouraging them to share this adventure with their friends and family. 

 

 When deciding on which experience is best for your brand first consider whether this is an in-store or at home experience. Then look at your goals, what are you trying to achieve? Brand awareness, increased interest or purchases? And lastly have a trusted implementation partner because anyone can have a great idea but not everyone can implement an AR/VR experience.  

 

For more information contact one of our experts to walk you through how we can help you make your dreams a reality.  

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited to the physical but expands into a futuristic digital universe and back again. The reality is experiences like these are nothing new. Digital explorers and pioneers have been embarking on journeys that explore the possibilities of this concept, which bends the minds of mere mortals, for decades.   We recently discussed this topic with the brilliant minds of the Future Lab XR team within Reality Interactive, who are pushing the boundaries of technology through their Project…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories.  The overarching message? While consumers are still concerned about inflation, they’re keen to return to their pre-pandemic lifestyle, and they have rising expectations on how and where they should be able to shop.  Below we summarize some key findings from the survey:  How behavior will change over the next 6 month:  96% of consumers intend to adopt some type of cost saving behavior over the next 6 months:  43% of consumers said they plan to…

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control have forced retailers to get more creative and explore new options to win at the retail game.  Here, we explore just three of those challenges, and some of the strategies that retailers are utilizing to face them.  Staffing shortages = more self service technology in-store.  Whether it’s hiring or retention, the volume has been turned up on the staffing challenges retailers face, especially for temporary seasonal holiday workers. Warehouse jobs are posing competition to retailers…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the way.  On Planning Backwards: “By thinking five to 10 years out and then “playing the movie backward,” you free yourself from the constraints of what is possible now. You can envision year 10 and then figure out what has to happen in year nine, year eight, and so on for the vision to become reality.” Stéphane Bancel, CEO, Moderna On earning your customer’s trust: “Our brands—Nike, Converse, Jordan Brand and Hurley—are loved by customers all…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital: Get used to hearing this catch phrase - coined to capture the idea of seamlessly integrating a physical and digital customer journey. If you are familiar with Reality, you have heard us mention the much more appropriate Customer Driven Retail. With customer loyalty up for grabs (a third of customers reporting to be willing to leave a brand after just one bad experience), retailers are working on meeting customers where they are, and giving them…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday retail forecast predicts holiday sales will increase by 4-6% this year - with 70% of consumers starting shopping before Thanksgiving.  As a critical time for retailers, many brands are exploring new models and technologies to both reach new customers, and harness a whole new level of engagement with existing ones. From Virtual Parties and introducing digital assets into their retail mix, to metaverse type AR Experiences and events, we explore what brands are considering this…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of a statement. Physical retail is far from dead. If approached effectively with powerful digital solutions, physical retail can be massively impactful for brands who rethink the way they do things, and how they engage with customers. But the term ‘Brick and Mortar’ is more outdated than an 8-track. Bricks and mortar are used to build walls, but customers want their purchase journey to be one seamless experience, whether that be physical, digital or both. We…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by letting clients customize their own vehicles with virtual accessories. In order to craft an international solution, the team had to overcome the challenge of a highly complex data set, imagery, and models in multiple languages, as well as country-specific codes and options. Finally, three-dimensional models had to be created and put through an extensive QA process due to the complexity of options and interdependencies. The solution We began with the best tech in the industry…

FREE 5-Step Digital
Transformation
Checklist

Download our FREE 5-Step Digital Transformation Checklist and see where Reality solutions can take your business.

Kickstart your journey to the digital age.

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Kickstart your journey to the digital age.

AR vs VR, What Provides The Most Value To Brands In 2022?

Virtual and augmented reality are not going away anytime soon, in fact in 2022 the AR and VR market is projected to grow to 8x more than it was valued in 2018, and 71% of consumers said they would shop more often if brands used AR. With the rise of online shopping due to the pandemic customers and retailers have been adopting new innovative ways to shop online and give customers a more tangible product experience. With these stats in mind, it is clear that in the coming years more companies will be adopting AR and VR technology. But which is right for you?    Augmented Reality allows you to see a computer-generated, digital asset on top of the real world around you. This gives the illusion that the digital

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper