Close this search box.

Technology Influences Design at New York Fashion Week

Technology at New york fashion week 2014 Cute Circuit

Technology Influences Design at New York Fashion Week

From Diane Von Furstenburg’s new designs for Google Glass to Tory Burch designing fashionable jewelry to disguise fit-bits, wearables are evolving into products that are just as much about fashion as they are function.

Recent high-profile events have highlighted the way technology influences design. At the US Open, ball boys wore Ralph Lauren’s new Smart Shirts, which measured breathing and heart rate data. Sensors in the shirts delivered real time to blue-tooth connected smartphones.

One of the biggest fashion-industry events of the year, New York Fashion Week is embracing technology like never before.

iPhone Controlled Mini-Skirts

CuteCircuit is a designer known for high tech fashion. In 2006 they debuted The Hug Shirt which allows the wearer to send hugs long distance using sensors and Bluetooth technology to another person wearing The Hug Shirt. They were also the designers behind Nicole Scherzinger’s Twitter Dress, which displayed Tweets in real time using #tweetthedress.

CuteCircuit showed their new Ready to Wear Collection at New York Fashion Week.The collection features skirts, jackets and accessories which are all controlled by an iPhone app. Models on the runway controlling LED displays on their clothes from the phone in their hand. 

Dresses Enhanced by 3D Glasses

Designer, Rebecca Minkoff, ended her show with five looks that required 3D glasses for the full experience. Attendees were provided with the 3D glasses, which also came with instructions “Take part in a unique 3D experience by putting on your glasses for the final 5 looks.” The dresses were beautiful on their own, but the 3D glasses added a sheen to the pattern.

technology at NYFW 3D dress reality interactive

Rebecca Minkoff also used New York Fashion Week to debut a collection of fashionable smart bracelets. The “Notification Bracelet” discreetly alerts wearers of calls and texts. The “Lighting Cable Bracelet” has a USB connection to charge devices on the go. Neither bracelet looks like it is enhanced by technology.

My Intelligent Communication Accessory (MICA)

Opening Ceremony and Intel collaborated to created a high-end bracelet. Unlike other wearables, which require a smartphone to sync with, MICA operates on its own using 3G capabilities. The bracelets notify the wearer of texts, but remain fashionable by including precious stones.

technology at nyfw mica bracelet reality interactive

For wearable technology to succeed, brands musty think about both the fashion and function side of the device. As the market for these devices grows, expect to see more collaborations between tech companies and fashion designers.

Photo Credits: CuteCircuit, and Rebecca Minkoff

Subscribe to our mailing list

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper