BMW Pop-up Retail Store

About This Project

Reality Interactive took the digital signage experience that we incorporate into BMW dealerships around the country and installed it into the BMW i8 Pop-Up store located in South Coast Plaza in Costa Mesa, California.  The digital signage includes BMW marketing content and attractive visuals for the millennial consumer.  The concept of the technology is driven through creative design and the interactive innovation of the futuristic i8 model.

Digital Signage, Interactive Environments