An impressive digital media network has been installed in the recently launched Westfield World Trade.
With 5,000 square feet of LED signage, the displays feature a 4-mm LED display measuring 280 feet long and containing 16 continuous HD outputs that can be driven natively, as well as part of the larger canvas in the building across 18 other displays.
The entire complex contains 19 digital screens in a range of sizes including one that is four stories high and the 280-foot display that contains 15 million pixels.
As consumers cross underneath the 9A Underpass through the Westfield World Trade CEnter, they will experience four separate LED displays totalling more than 800 square feet and 3.9 million pixels. Also, passing through the 9A Underpass, consumers will enter the West Gallery, which houses the 280-foot-long display.
These digital displays throughout the complex cover all four roles of digital that we at Reality consider when thinking about digital installations in retail: creating influence, energy, ambiance and branding,
To read more about this exciting development, click here.