An innovative and user-friendly product ordering solution that eases pain points for retailers and enhances customer experience.
Project Objective
Reality Interactive, a leading retail technology design firm, embarked on a groundbreaking project to introduce AXSIS®, a smart retail product ordering solution. The primary goal was to empower businesses to streamline operations, boost sales, and enhance customer satisfaction through a convenient and secure shopping experience.
Project Description
The AXSIS solution included a web-based app designed to revolutionize the retail experience. Users could easily scan product QR codes or RFID tags, browse item selections, receive personalized recommendations, and place orders seamlessly. On the client-side, associates had the capability to accept orders, identify and address any order corrections, engage with customers to accommodate changes, and fulfill orders efficiently. This innovative solution extended its utility to location-specific QR codes, such as those used in restaurants to access digital menus and place food orders.
One of the key advantages of AXSIS was its ability to allow customers to shop at their own pace, eliminating the need to wait in lines. This increased staff productivity, enabling businesses to operate with fewer employees and reduced overhead costs. Furthermore, AXSIS effectively reduced the risk of theft for high-value products by keeping them off the showroom floor. This approach also facilitated the direct shipment of out-of-stock items to customers from distribution centers or alternative store locations. AXSIS simplified the communication of complex product offerings, requiring less specialized or minimal staff while allowing for easy content and pricing updates at the store level.
AXSIS emerged as a transformative digital technology, instantly enhancing the path to purchase by tailoring product recommendations to each customer’s unique preferences and needs.
Project Strategy and Goals
Short-Term Goals
In the short term, the project aimed to introduce AXSIS as a game-changing solution for retailers. It prioritized increasing productivity, boosting sales, improving the overall customer experience, and minimizing theft risks within physical stores.
Long-Term Goals
The long-term vision for AXSIS involved establishing it as a pioneering technology that could evolve with changing retail landscapes. The solution was designed to help businesses stay in sync with digital advancements and meet customers where they were, adapting to their shopping preferences.
Results
The AXSIS project marked a significant milestone in the retail technology landscape, offering a comprehensive solution for businesses seeking operational efficiency and enhanced customer engagement. The successful deployment of AXSIS was poised to revolutionize how retailers conducted their operations and interacted with customers.
Project Conclusion
AXSIS represented a game-changing innovation for retailers, addressing critical challenges related to productivity, sales, customer experience, and theft prevention. As Jeremy Brazeal, Executive Creative Director at Reality Interactive, noted, “It allows retailers to embrace digital technology and meet customers where they are, while also empowering them to shop the way they want to.” By providing businesses with the tools to adapt to evolving customer needs and preferences, AXSIS was positioned to become a cornerstone of the modern retail landscape, transforming the shopping experience for both customers and retailers alike.