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November 18, 2015

How to Turn a Retail Store into an Event destination

How to Turn a Retail Store into an Event destination

The Reality Interactive Team visited a Time Warner Cable store in Queens, New York last week. Here’s what we got up to.

 

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Introducing the 2025 Reality Digital Retail Trend Report!

March 12, 2025

The future of retail is here, and it's hyper-personalized, mobile-first, and tech-driven. From AI-powered shopping assistants to immersive in-store experiences, retailers are blending digital innovation…

The future of retail is here, and it's hyper-personalized, mobile-first, and tech-driven. From AI-powered shopping assistants to immersive in-store experiences, retailers are blending digital innovation with real-world engagement like never before. Key Highlights:Consumers desire to “escape TO retail” Mobile commerce is set to hit $6.5 trillion globallyAI-driven personalization is transforming customer journeysCheckout-free shopping and social commerce are on the riseSustainability meets smart retail with AI-enhanced inventory Retail is no longer just about shopping; it is an experience. Dive into the full report here to see what’s shaping the next-gen shopping landscape!

Beyond the Black Screen: How Reality Interactive is Reinventing Retail Reliability and the Consumer Experience

March 10, 2025

This IS cliché, but retail is at a crossroads. It seems this cliché has been relevant since the birth of e-comm, now is no different…

This IS cliché, but retail is at a crossroads. It seems this cliché has been relevant since the birth of e-comm, now is no different but the stakes are much higher. Post-pandemic digital technology now drives the shopping experience, with mobile commerce expected to reach $6.5 trillion, and 43% of retail e-commerce sales happening on smartphones1. Yet, as digital shopping continues to rise, brick-and-mortar retail remains relevant. Physical retail is not just an alternative place to buy, consumers want to venture out for experiences. Today’s consumers are no longer satisfied with just transactions, they want immersive, escapist retail experiences that…

The Future of Retail: Sci-Fi Has Become Reality with Data-Driven Digital Signage

February 25, 2025

For decades, science fiction has painted vivid pictures of a world where technology seamlessly integrates into our daily lives — where advertisements recognize us, storefronts…

For decades, science fiction has painted vivid pictures of a world where technology seamlessly integrates into our daily lives — where advertisements recognize us, storefronts adapt in real time, and AI anticipates our needs before we even voice them. Think Minority Report’s hyper-personalized billboards calling out to passersby. Blade Runner 2049’s AI-driven holograms that feel eerily human. Westworld’s immersive environments that shift based on guest behavior. At one point, these were just futuristic visions. But today? This science fiction is turning into reality, especially in retail. Walk into a modern store, and you’ll likely see digital screens showcasing promotions, brand…

AI in Action: 5 Retail Brands Elevating Brick-and-Mortar Experiences

AI in Action: 5 Retail Brands Elevating Brick-and-Mortar Experiences

April 24, 2024

Today, brick-and-mortar retailers face the challenge of staying relevant and competitive to consumers. Many forward-thinking brands are leveraging Artificial Intelligence (AI) to transform the traditional…

Today, brick-and-mortar retailers face the challenge of staying relevant and competitive to consumers. Many forward-thinking brands are leveraging Artificial Intelligence (AI) to transform the traditional in-store shopping experience. From enhancing customer service to optimizing inventory management, AI is revolutionizing brick-and-mortar retail in exciting ways. Here are five retail brands at the forefront of this AI-driven revolution: Walmart: As one of the world's largest retailers, Walmart has been an early adopter of AI technologies to enhance its brick-and-mortar operations. One notable application of AI at Walmart is its use of autonomous robots for inventory management. These robots roam store aisles, scanning…

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited to the physical but expands into a futuristic digital universe and back again. The reality is experiences like these are nothing new. Digital explorers and pioneers have been embarking on journeys that explore the possibilities of this concept, which bends the minds of mere mortals, for decades.   We recently discussed this topic with the brilliant minds of the Future Lab XR team within Reality Interactive, who are pushing the boundaries of technology through their Project…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories.  The overarching message? While consumers are still concerned about inflation, they’re keen to return to their pre-pandemic lifestyle, and they have rising expectations on how and where they should be able to shop.  Below we summarize some key findings from the survey:  How behavior will change over the next 6 month:  96% of consumers intend to adopt some type of cost saving behavior over the next 6 months:  43% of consumers said they plan to…

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control have forced retailers to get more creative and explore new options to win at the retail game.  Here, we explore just three of those challenges, and some of the strategies that retailers are utilizing to face them.  Staffing shortages = more self service technology in-store.  Whether it’s hiring or retention, the volume has been turned up on the staffing challenges retailers face, especially for temporary seasonal holiday workers. Warehouse jobs are posing competition to retailers…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the way.  On Planning Backwards: “By thinking five to 10 years out and then “playing the movie backward,” you free yourself from the constraints of what is possible now. You can envision year 10 and then figure out what has to happen in year nine, year eight, and so on for the vision to become reality.” Stéphane Bancel, CEO, Moderna On earning your customer’s trust: “Our brands—Nike, Converse, Jordan Brand and Hurley—are loved by customers all…

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