The quick service restaurant (QSR) industry is experiencing a significant shift in consumer preferences due to the rise of digital ordering, off-premise dining, and increased competition
from fast casuals. To stay competitive and meet evolving customer demands, QSRs must leverage technology to enhance their operations, streamline processes, and deliver a superior
dining experience. In this article, we will explore how QSRs can harness the power of technology to compete effectively in this changing landscape.
Digital Signage: Engaging Customers and Boosting Sales
Digital signage has become an integral part of the QSR industry, transforming static menu boards into dynamic and interactive displays. Modern consumers want visually appealing
advertising, and accurate, up to date information. According to Mvix Signage, 8 out of 10 customers have entered a store because a digital sign caught their interest. Leveraging this
technology enables QSRs to deliver captivating content, promote menu items, and upsell offerings in real time. It also allows for easy updates, ensuring accurate pricing, promotions, and limited-time offers.
“86% of restaurants using digital signage experienced a sales increase.”
A study by Yodeck found that 59% of customers reported that digital menu boards influenced their purchasing decisions. Digital menu boards provide QSRs with the flexibility to tailor their offerings based on time of day, customer preferences, and inventory availability. By showcasing enticing visuals and highlighting daily specials, QSRs can captivate customers’ attention and drive incremental sales.
Mobile Ordering: Streamlining Convenience and Personalization
In today’s fast-paced world, customers seek convenience and personalized experiences. Quick-service restaurants (QSRs) can meet these expectations by implementing mobile
ordering systems. By leveraging mobile apps and online platforms, customers can browse menus, place orders, and make payments directly from their smartphones or other digital
devices. This streamlines the ordering process, reduces wait times, and enhances the overall dining experience.
“38% of QSR customers prefer using mobile apps to avoid waiting in line.”
Mobile ordering systems enable QSRs to collect customer data and preferences, allowing for personalized recommendations and promotions. This personalization fosters customer loyalty and satisfaction while increasing order values as customers tend to explore new offerings and customization options.
Queue Management: Enhancing Efficiency and Customer Satisfaction
In the era of on-the-go dining, QSRs must prioritize efficient queuing systems to minimize wait times and enhance customer satisfaction. In a world with endless options, consumers are no longer willing to wait for service. Queue management systems leverage technology to streamline the ordering and pickup processes, reducing congestion and enabling a seamless
customer experience. According to Qminder, “70% of customers find a long queue a significant drawback when choosing a restaurant, and 78% of customers are likely to return to a
business that provides a positive waiting experience.” These systems can provide real-time updates on wait times, send notifications to customers when their order is ready, and even offer mobile ordering options. By optimizing the ordering process and reducing friction, QSRs can improve operational efficiency and create positive customer experiences that encourage repeat visits.
Conclusion:
To compete effectively in the digital age, QSRs must leverage technology to meet customers’ evolving demands. Digital signage, mobile ordering, and queue management systems offer
significant advantages in enhancing customer experiences, increasing sales, and improving operational efficiency. By adopting these technologies, QSRs can position themselves for
success and stay ahead of the competition in an increasingly digital landscape.
Sources:
“Digital Signage Statistics: Infographic” by Mvix Signage: https://mvixsignage.medium.com/https-medium-com-mvixsignage-digital-signage-statistics-infog
raphic-7f0f895a274
“86% See Sales Increase with Digital Signage for Restaurants” by Yodeck: https://www.yodeck.com/news/86-see-sales-increase-with-digital-signage-for-restaurants/
“Where Should Your Restaurant Stand on Digital Signage?” by QSR Magazine: https://www.qsrmagazine.com/outside-insights/where-should-your-restaurant-stand-digital-signa
ge
“Digital Menu Boards for Restaurants: Choose Wisely in 2023” by Dev.Pro: https://dev.pro/insights/digital-menu-boards-for-restaurants-choose-wisely-in-2023/
“US Quick Service Restaurants – Market Report” by Mintel: https://store.mintel.com/report/us-quick-service-restaurants-market-report
“Queue Management Statistics & Facts” by Qminder: https://www.qminder.com/blog/queue-management/queue-management-statistics-facts
