Reality will manage the digital displays in Juice Press stores within Whole Foods Market ‘Grocerant’ concept stores.
Reality Interactive has been selected by Juice Press to manage their digital store experience including dynamic menu boards, branded signage and retail-rugged networks throughout their grocerant concept stores nationwide including inside Whole Foods Market and Equinox Fitness clubs.
Reality Interactive’s digital display solution allows Juice Press to inspire consumers at the point of decision with eye catching, vibrant videos, as well as informational content around their products. The displays are strategically located at the point of purchase, and are designed to bring the Juice Press brand to life, as well as ultimately drive increased sales.
Reality worked closely with Juice Press to understand the customer journey before embarking on the digital display solution. Using leading design frameworks, the decision to use digital for ‘ambience’ as well as information was a key part of the strategy.
“The screens needed to tell the story behind Juice Press products and their ingredients and freshness, on top of listing the information consumers needed to order when checking out.” said Doug Hampton-Dowson, Head of Strategy and Design, Reality Interactive.
“We were so happy to partner with Reality Interactive on this initiative,” said Adam Smith, CTO, Juice Press. “They understand our marketspace, brand, and what it takes to scale digital signage and menu boards nationally.”
