Close this search box.

Top 5 Innovative Retail Experiences & Who’s Doing It Best

Retail Experiences

Top 5 Innovative Retail Experiences & Who’s Doing It Best

With technology constantly evolving, retail is too. We have rounded up five of the top innovative retail experiences and who is doing it best.


  1. Mood Stylist 

Uniqlo launched the UMood stylist in Australia which recommends clothing based on the customer’s mood. The UMood device is placed on the customers forehead, the device then shows a range of images and videos and tracks the customer’s reactions. Based on the reactions the device is then able to suggest shirts to fit the customer’s mood such as “adventurous” or “calm”. 


      2. Digital Fitting Room 

Kohls has implemented a digital fitting room allowing customers to try on clothes and accessories. Customers can use the digital fitting room to request a new size if the garment does not fit correctly and allows them to virtually try on Kohl’s accessories. The Kohl’s digital fitting room uses digital, mobile, cloud and analytics to produce this experience.  This is a great way to make the shopping experience more interactive and encourages customers to purchase additional accessories for their new clothes, helping increase the number of items bought per transaction. 


     3. No More Lines

Amazon Go’s check out process has eliminated the need to wait in line. Customers are able to place items in their shopping cart and the cart automatically scans each item, allowing the customer to just leave the store and no longer wait in line to pay. Amazon uses artificial intelligence, computer vision, data from sensors and cameras to track items taken off the shelves. Once you walk out you are charged via the Amazon Go app and a receipt is emailed to you.


    4. Virtual Reality Showroom

Audi launched a virtual reality showroom, allowing customers to create their dream car and explore the interior and exterior in detail. This interactive buying experience also allows customers to experience moments such as the Le Mans 24 Hours race. 


    5. Autonomous Delivery Vehicles 

Walmart is testing autonomous delivery vehicles from Nuro in the coming months. These vehicles will be delivering items to local customers who have opted-in within the Houston area. Walmart will be testing these self driving electric vehicles and will expand operations, if successful. 


With 16% of shoppers not expecting to resume their in store shopping habits it’s now more important than ever that you create an experience for those shoppers who will be returning. Take a page from these retailers and how they are creating interesting and engaging experiences to draw in their customers.

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper