Screens are the place we find ourselves. Reality builds incredible digital solutions from the palm of your customer's hands, to the center of your favorite retail experience, and all the wonderful places in between.

News

• Introducing the 2025 Reality Digital Retail Trend Report! (March 12, 2025)
• Beyond the Black Screen: How Reality Interactive is Reinventing Retail Reliability and the Consumer Experience (March 10, 2025)
• The Future of Retail: Sci-Fi Has Become Reality with Data-Driven Digital Signage (February 25, 2025)
• AI in Action: 5 Retail Brands Elevating Brick-and-Mortar Experiences (April 24, 2024)
• Why Digital Integrations Fail Without a Content Strategy  (March 21, 2024)
• Kiosk Downtime Disaster? Strategies for Maximum Uptime and Customer Satisfaction in Kiosks and Digital Displays (March 7, 2024)
• How to Captivate and Engage Customers with Interactive Digital Kiosks (February 22, 2024)
• A Guide for Success When Partnering with a Digital Technology Firm (February 8, 2024)
• Revolutionizing Retail Experiences with Extended Reality (January 30, 2024)
• Why your Digital Signage isn't Turning Heads (January 24, 2024)
• How to measure ROI in Digital Signage Initiatives - Unveiling Key Performance Indicators, Metrics, and Strategies to Measure Success (January 11, 2024)
• The Evolution of Digital Signage: From Static to Interactive Experiences (January 11, 2024)
• What Makes Impactful Retail Experiences, and Who is Doing it Right? (December 20, 2023)
• Las Vegas: Digital Signage, History and Emerging Trends (December 1, 2023)
• Understanding Digital Signage: What is it? How Does it Work? What are the Benefits?  (November 16, 2023)
• Digital Signage, Not Just for Fast Food: Statistics You Should Know (November 2, 2023)
• How Samsung Transformed Customer Experiences with Digital Product Customizers (October 17, 2023)
• Revolutionizing Retail: The Store of the Future (September 21, 2023)
• Nashville's Treasures Digitally Transformed (September 20, 2023)
• The Evolution of Digital Retail Technology and Predictions for the Future (September 7, 2023)
• Transforming Retail for the Modern Era: What is Digital Retail Technology and Why it Matters to Your Business (August 24, 2023)
• Virtual Try-On: Transforming the Shopping Experience and Connecting Consumers with Confidence (August 10, 2023)
• Living in the Future: The Rise of Smart Cities (July 27, 2023)
• Leveraging Technology: How Quick Service Restaurants Can Stay Ahead in a Digital Age (June 29, 2023)
• Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in. (April 6, 2023)
• "Consumers seek frictionless experiences in a world of disruptions" (February 27, 2023)
• 3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them (January 26, 2023)
• 5 perspectives to inspire you for 2023! (December 29, 2022)
• The Future of Retail - What to Watch for in 2023 (November 30, 2022)
• 3 ways technology will play a part in helping engage consumers this holiday season (October 28, 2022)
• Reality Interactive welcomes Michael Esser, seasoned business development executive, to the team. (October 10, 2022)
• 3 Retail Brands Building Metaverse Experiences in Roblox (September 29, 2022)
• Brick and Mortar is Dead (August 30, 2022)
• Visualizer tools give BMW dealerships a 78% increase in conversion (June 23, 2022)
• Digital Transformation - A Perspective From Your Support Team. (May 25, 2022)
• How to pick a digital signage partner (3 things you need to know) (April 6, 2022)
• 5 Factors to Consider for a Successful Digital Transformation (February 28, 2022)
• What is Digital Transformation? (February 10, 2022)
• World’s Leading Home Improvement Retailer Battling COVID-19 Impact with AXSIS™ (January 31, 2022)
• Why Invest in a 3D Product Configurator and Customizer? (January 20, 2022)
• AR vs VR, What Provides The Most Value To Brands In 2022? (January 10, 2022)
• Reality Interactive Adds SMART Health Card Reader to the AXSIS™ Platform.  (January 7, 2022)
• 5 Examples of Great Augmented Reality & Virtual Reality for Retail (November 29, 2021)
• Marker Based vs Markerless AR - Which Is Best For You? (November 22, 2021)
• What Is Markerless AR? (November 15, 2021)
• How Augmented Reality Can Help You Sell More Products (November 8, 2021)
• What Is Marker Based AR? (October 28, 2021)
• What Is Augmented Reality? (October 21, 2021)
• How (and why) AR is solving today’s retail challenges (October 12, 2021)
• A New Way To Do Business In 2021 (September 8, 2021)
• Reality Interactive Launches AXSIS™ Space Management Tools (July 28, 2021)
• Top 5 Ways To Change The Way You Retail (June 28, 2021)
• The world can change overnight, can you? (June 22, 2021)
• Limitless Retail With AR (June 14, 2021)
• The Great Digital Retail Acceleration. Spoiler, Your Customers are Driving (June 2, 2021)
• Top 5 Innovative Retail Experiences & Who's Doing It Best (May 21, 2021)
• Reality Interactive Wins Platinum and Gold Hermes Creative Awards 2021 (May 14, 2021)
• Where We Believe Walmart Should Go (April 19, 2021)
• Ohlone College will be using the AXSIS™ Thermal Enabled Digital Hub from Reality Interactive to allow students to safely return to campus this Fall (April 15, 2021)
• 3 Ways To Increase Sales In Your Fast Casual Chain. (April 5, 2021)
• A look at how to use technology to answer the “what now” in a new normal (March 5, 2021)
• Going back to the office? Here are 5 ways to keep your workplace safe and productive during the COVID-19 pandemic. (February 1, 2021)
• We recently donated our AXSIS Thermal Scanner to help our city during the pandemic. (January 19, 2021)
• How we used virtual reality to create a real connection for our employees with a pandemic-friendly holiday celebration (January 13, 2021)
• Reality Interactive Launches Innovative QSR Retail Technology Solution Suite (September 14, 2020)
• Reality survey reveals new insights into shopper's attitudes to grocery and convenience store shopping (July 7, 2020)
• CONNECTICUT BASED REALITY INTERACTIVE LAUNCHES THERMO-SCANNER EQUIPPED DIGITAL SCREEN TO HELP BUSINESSES RETURN TO WORK (April 30, 2020)
• Reality Interactive is helping Fast Casual Chain Dr. Smood Scale quickly with Digital Solutions across multiple locations. (April 6, 2020)
• Reality Interactive joins the National Retail Federation (NRF) (January 14, 2020)
• Bryson Hyte named in 10 Best CTO's of 2019 (January 10, 2020)
• Reality Interactive Named Marcum Tech Top 40 Finalist; one of 40 Fastest Growing Tech Companies for the fourth year. (November 25, 2019)
• Everything You Know About Digital Is Wrong: Here’s How to Fix It (September 21, 2019)
• Reality's work recognized at the 45th Annual CT Art Directors Club Awards Show (July 1, 2019)
• Reality Interactive Wins Best Kiosk ICX in the 2019 ICX Elevate Awards (June 6, 2019)
• Reality Interactive Wins Multiple Telly Awards in the 40th Annual Telly Awards (June 4, 2019)
• Reality Interactive Wins Awards in the 25th Annual Communicator Awards by the Academy of Interactive and Visual Arts. (May 29, 2019)
• Reality Interactive Launches Innovative QSR Retail Technology Solution Suite (March 11, 2019)
• Great examples of 'Grocerants' and the trends driving them (March 8, 2019)
• How Augmented Reality is Revolutionizing Brick-and-Mortar Retail (February 21, 2019)
• 4 Trends Keeping Quick Service Restaurants Current in 2019 (February 13, 2019)
• Do banks still need branches? Yes, and here's why. (February 13, 2019)
• Who Is Winning The Smart Home Race? (February 4, 2019)
• Jeremy Brazeal joins Reality Interactive as Creative Director (January 24, 2019)
• Banking is still a face to face business (December 12, 2018)
• How restaurants can replicate Amazon's Success (December 12, 2018)
• Reality Interactive Selected By Juice Press To Manage Nationwide Digital Display Including Within Whole Foods Market Stores And Equinox Fitness Clubs (December 6, 2018)
• Reality Interactive selected by Juice Press to manage nationwide digital display including within Whole Foods Market Stores and Equinox Fitness Clubs (December 4, 2018)
• A look inside Nike's House of Innovation (November 26, 2018)
• The Sears effect: What it means for retailers (October 22, 2018)
• Our work with Hayward Pools to introduce Smart/IoT Solutions to consumers nationally (September 20, 2018)
• New Retail Formats are Popping Up (August 16, 2018)
• Innovation by Design (August 8, 2018)
• New offices, new team members...we are growing! (August 1, 2018)
• What we heard at Future Stores 2018 (July 16, 2018)
• Insights from the ICX Summit (July 2, 2018)
• Join us at the ICX Summit in Dallas June 12- 14! (May 21, 2018)
• See you at Future Stores Seattle! (March 19, 2018)
• The Grocerant: How your favourite supermarket will also become your favourite restaurant. (March 19, 2018)
• Moving the focus from transactions to interactions in banking (February 1, 2018)
• A new Juice Press in Whole Foods Market launches with our Digital Menu Boards! (February 1, 2018)
• Reality speaks on applying Design Thinking principles to retail innovation (December 19, 2017)
• Reality rated as Top Retail Solution Provider (November 15, 2017)
• What we learned at the SEGD Xplorer Digital Bootcamp (August 2, 2017)
• 3 Takeaways from Future Stores 2017 (July 18, 2017)
• Our support for the SEGD Xplorer Digital Bootcamp (July 12, 2017)
• Here’s what we learned at the ICX Summit this year (June 15, 2017)
• The power of partnerships (May 7, 2017)
• Are customers expectations rising? (April 29, 2017)
• Three interesting things we heard at SEGD Branded Environments this year (April 11, 2017)
• Digital Signage Expo and GlobalShop are around the corner... (March 22, 2017)
• Our support for SEGD continues... (January 23, 2017)
• How Big Brands are Creating Immersive Retail Experiences (January 11, 2017)
• From etail to retail: Brands that are moving from online to instore (January 4, 2017)
• Tapping Into Shoppers Sensory Experiences (December 29, 2016)
• The Importance of Bricks and Mortar stores (November 21, 2016)
• Experiential Retail Walking Tour with SEGD (November 3, 2016)
• IoT in retail (October 12, 2016)
• Sephora’s digital instore solutions: blending the physical and digital world (October 5, 2016)
• Prioritizing the right digital technologies in Bricks and Mortar Stores (September 23, 2016)
• The 'How' behind the 'Wow' Webinar (September 15, 2016)
• 5,000 square feet of LED signage throughout 16-acres at Westfield World Trade (September 6, 2016)
• Our Development Team has Grown! (August 23, 2016)
• Reality Interactive announces Bob Radcliffe, leading Retail Expert to join team (August 4, 2016)
• Reality Interactive earns Marcum Tech Top 40 Award again, 3-years running (August 3, 2016)
• Reality Interactive wins Connecticut Art Directors Award (June 24, 2016)
• Reality Interactive wins two ICX Elevate Awards (June 7, 2016)
• 3 Interesting things we heard at the ICX Summit (June 6, 2016)
• Reality Interactive to Sponsor the ICX Summit! (May 6, 2016)
• Reality supports UNICO National Charities (April 18, 2016)
• Reality hosts 35 top apprentices for 10 weeks of hackathons (March 31, 2016)
• We speak to Amanda Meier, Account Director at Reality interactive about her role and what it’s like to open a retail store. (March 10, 2016)
• We are very excited to be exhibiting at GlobalShop 2016! (March 6, 2016)
• Challenges our clients face when creating Digital Transformation (February 25, 2016)
• We just became an industry partner of SEGD! (and we're sponsoring DesignX) (February 16, 2016)
• A focus group with a difference (January 28, 2016)
• 3 interesting things we saw at the NRF Retail's Big Show 2016 (January 21, 2016)
• A quick sidebar with Cindy Heitsman, Time Warner Cable on what's on the horizon. (January 14, 2016)
• SEGD Walking Tour - XLab 2015 (November 24, 2015)
• How to Turn a Retail Store into an Event destination (November 18, 2015)
• Launching Great George - A New York City Watch Company (November 17, 2015)
• Around the world in a few minutes: How Reality transformed the TWC Flagship store on 23th street to a foreign destination for customers. (October 20, 2015)
• Reality Hosts First SEGD Walking Tour in NYC (July 20, 2015)
• Inspiration Quest! We look at a design legend: Paul Rand (June 5, 2015)
• Digital placement, guidance, and the herd mentality (April 30, 2015)
• Reality wins the 2015 Digital Signage Award for Retail! (April 28, 2015)
• Abbey Road Studios Becomes a Virtual Interactive Environment (April 16, 2015)
• Apple's Retail Strategy to Sell Their Watch Embraces Showrooming (April 14, 2015)
• Interactive Digital Installations in Museums (April 9, 2015)
• Amazon Retail Patent Seeks to Redefine "Buy Now Pay Later" (April 6, 2015)
• Reality's Back to Back Vegas Trade Shows (April 2, 2015)
• Digital Billboards Display Real-Time March Madness Stats (March 30, 2015)
• Second Annual #MuseumWeek Engages Audiences with Twitter (March 25, 2015)
• SXSW 2015: The Largest Ever iBeacon Event Deployment (March 19, 2015)
• Google Opens The Google Shop in London (March 16, 2015)
• Carousel Ads Help Brands Tell Their Story on Instagram (March 12, 2015)
• Is the Apple Watch Just a Phone for My Wrist? (March 10, 2015)
• Reality Takes Home Summit Emerging Media Award (March 6, 2015)
• Physical Cookie Solves Retail's Opt-In Problem (March 3, 2015)
• Reality Creative Director to Speak at International Sign Expo 2015 (February 27, 2015)
• Digital Signage at London Fashion Week (February 23, 2015)
• Reality Takes Home a 2015 Digi Award (February 20, 2015)
• Retail Lessons from Pinterest (February 18, 2015)
• Reality Launches a New Website (February 13, 2015)
• Amazon Opens Physical Stores on College Campuses (February 11, 2015)
• Reality Senior Designer to Speak at SEGD CX Workshop (February 6, 2015)
• Will Facebook's Place Tips Drive Foot Traffic? (February 3, 2015)
• The Super Bowl to Feature 58 Foot Display Screen (January 29, 2015)
• 90 Days with a Standing Desk (January 26, 2015)
• Reality's Creative Director to Speak at Globalshop 2015 (January 23, 2015)
• 3 Retailers See Results from iBeacon Campaigns (January 21, 2015)
• Reality Principal to Speak at DSE 2015 (January 16, 2015)
• Are Digital Mirrors the Next Big Retail Trend? (January 14, 2015)
• Updates from CES 2015: Another Year of BMW Innovation (January 8, 2015)
• Updates From CES 2015: Display Technology Innovation (January 6, 2015)
• Challenges for a Flagship Store (December 17, 2014)
• Don't Design for the Flagship Store First (December 15, 2014)
• Hidden Benefits of a Flagship Store (December 12, 2014)
• 4 Key Factors to a Good Interactive Experience (December 9, 2014)
• 3 Interactive Holiday Window Displays (December 5, 2014)
• Interactive Holiday Displays Across Select Malls (December 1, 2014)
• What is a Flagship Store? (November 19, 2014)
• 3 Retailers Go High-Tech with Smart Fitting Rooms (November 13, 2014)
• How Will Mobile Payments Effect Retail (November 12, 2014)
• Comcast Xfinity Store Grand Opening (October 28, 2014)
• 4 Steps to a Positive ROI from In-Store Digital Signage (October 27, 2014)
• 3 Brands Using Interactive Digital Catalogs (October 13, 2014)
• DSE Recognizes Reality Creative Director (October 10, 2014)
• 3 Retailers Combine Digital Signage and Selfies (October 7, 2014)
• Reality Attends the Marcum Tech Top 40 Awards (October 3, 2014)
• Reality Wins a W3 Award (September 25, 2014)
• Sign Media Canada Features Reality (September 24, 2014)
• Reality Wins a Summit Marketing Effectiveness Award (September 23, 2014)
• Reality Joins the A.R.E. (September 19, 2014)
• Reality Sponsors the DSE ONE (September 17, 2014)
• Technology Influences Design at New York Fashion Week (September 9, 2014)
• Highlights from Opening Day of the US Open (September 2, 2014)
• TWC App Station US Open Edition (August 28, 2014)
• Supporting TWC's "Demo-Days" Retail Event (August 27, 2014)
• Celebrating 10 Years of Reality! (August 25, 2014)
• 4 Augmented Reality Projects that Work with Digital Signage (August 21, 2014)
• Reality Interactive Recipient of Marcum Tech Top 40 Award (August 13, 2014)
• Reality at CEW 2014 (August 8, 2014)
• Digital Art Everywhere (August 6, 2014)
• The 5 Most Creative Kiosk Projects so Far in 2014 (July 28, 2014)
• How to Build a Video Wall (July 17, 2014)
• Joining Worlds Through 3D Touchscreen Technology (July 14, 2014)
• The World Cup and the Influence of Design on Sports (July 11, 2014)
• How we Created a Digital Fish Tank (July 10, 2014)
• Chain Store Age Names TWC a Must See Store (July 1, 2014)
• Is Oculus Rift Ready for Retail Implementation? (June 23, 2014)
• The 2014 Android Developer Conference Boston (June 19, 2014)
• Panera Rolls Out Digital Kiosk Program (June 17, 2014)
• TWC Flagship Store Featured in VMSD Magazine (June 16, 2014)
• Reality Celebrates 100 VPP Installations! (June 16, 2014)
• Reality Takes Home a CADC Award (June 13, 2014)
• Time Warner Cable Featured in Design:Retail Magazine (June 5, 2014)
• The Biggest Tablet in Queens (June 4, 2014)
• TWC Flagship Store Featured in Creative Magazine (May 30, 2014)
• Apple Officially “Jumps the Shark” (May 29, 2014)
• Touchscreen Subway Maps Improve Wayfinding (May 23, 2014)
• Driving Tourism with an Interactive Kiosk (May 22, 2014)
• Winning the Last 200 Feet with Wireless (May 21, 2014)
• How Google Now will Impact the Retail Experience (May 19, 2014)
• Reality Wins 2 Creativity International Awards (May 19, 2014)
• Our Visitor from BMW Germany (May 14, 2014)
• Behind the Scenes: Moving a 90 Inch Display Screen (May 6, 2014)
• 4K LED Digital Signage at the Kentucky Derby (May 2, 2014)
• Digital Signage Helps to Launch a New Product Line (April 30, 2014)
• Time Warner Cable's App Station at the NCTA (April 29, 2014)
• Coke Celebrates 20 Years of Democracy by Creating Rainbows (April 24, 2014)
• Setting up Google Glass (April 22, 2014)
• Reality Wins A Communicator Award (April 20, 2014)
• Does HTC's New Smartphone Live Up to the Hype? (April 18, 2014)
• Which Media Player is Right for Me? (April 16, 2014)
• Reality Takes Home 3 Telly Awards (April 10, 2014)
• 4 Tips for Incorporating Multi-Screen Displays (March 26, 2014)
• Don't Miss this Webinar! (March 24, 2014)
• The Grand Opening of TWC's Flagship Store (March 20, 2014)
• TWC Flagship Store Grand Opening (March 18, 2014)
• Our Help Desk is Growing! (March 13, 2014)
• Digital Signage Helps BMW to Display a Window into the Future [Video] (March 5, 2014)
• The Digital Ad that's Blowing Away Subway Passengers (February 27, 2014)
• Live from the DSE 2014 [Video] (February 26, 2014)
• Do Retail Design Principles Apply to an Elevator (February 25, 2014)
• Time Warner Cable Creative Reel [Video] (February 12, 2014)
• Reality and FAME live at the DSE 2014! (February 3, 2014)
• An iBeacon Test Drive (January 16, 2014)
• Update from CES: Test Drive the BMW i3! (January 9, 2014)
• Wearable Technology- Beyond Google Glass (January 8, 2014)
• How Apple is Revolutionizing Shopping with iBeacons (January 3, 2014)
• Happy New Year! Time-lapse Video Shot from our Office [Video] (January 2, 2014)
• British Airways Interactive Billboard [Video] (November 25, 2013)
• Grocery Store Gamification! (November 21, 2013)
• We picked up a Design of the Times Award! (October 17, 2013)
• TWC Opens 6th Experience Store in California (August 7, 2013)
• Digital Merchandising: Use Sound Like a Laser Beam (July 15, 2013)
• Deployment Best Practices: Think of a Kiosk like a 'Toaster' (July 5, 2013)
• Time Warner Cable - Albany Luncheon (June 19, 2013)
• Craig Martin Elected EVP for DSA's Digital Signage Council (May 15, 2013)
• How Tablets Have Transformed Consumer Brand Interaction [Infographic] (March 7, 2013)
• Don’t Miss this Webinar! Get Started with the DSA Digital Signage ROI Calculator (February 6, 2013)
• The Interactive “Reality” Checklist (February 1, 2013)
• Create Retail Environments to Sell High-tech (December 13, 2012)
• 4 Things You Need to Consider Pre-deployment (October 16, 2012)
• Gearing Up for CETW? – Let Us Know When You'll Be There! (October 2, 2012)
• 6 Workplace Productivity Essentials (September 19, 2012)
• The Kiosk as a 'Toaster' (September 6, 2012)
• Tesco's Virtual Grocery Store [Video] (August 24, 2012)
• Sound in Digital Merchandising: A Laser Beam Not a Spotlight (August 3, 2012)
• 3 Foundational Kiosk Interface Design Tips (July 20, 2012)
• 3 Key Traits of a Qualified Lead Vendor (July 13, 2012)
• 3 Things to Ask of Your Enclosure Vendor (June 28, 2012)
• Take Data Privacy a Step Further (June 22, 2012)
• Don't Fall for "Web on a Stick" (June 15, 2012)
• Reality Deploys First Connected Digital Signage System Internationally (June 8, 2012)
• What You Should Know about the Deployment Process - Part 3 (March 22, 2012)
• Internet Privacy Bill of Rights [Video] (March 2, 2012)
• What Should You Know about the Deployment Process Part 2 (February 16, 2012)
• New Surface 2 SDK Porting Better than Expected (January 31, 2012)
• What You Should Know about the Deployment Process Part 1 (January 19, 2012)
• The Impact of Daily Interactive Touch Points (January 4, 2012)
• Epic Retail Fails of 2011 [Infographic] (December 27, 2011)
• Choosing a Fixture/Enclosure Vendor (December 22, 2011)
• Aspects of Quality Software (November 16, 2011)
• Top 5 Instances of B2B Usability Practice (October 27, 2011)
• What You Should Ask Your Hardware Vendors (October 4, 2011)
• What You Should Ask Before You Begin (September 21, 2011)
• Cloud Computing : "To Which Cloud?" (September 14, 2011)
• Choosing the Right Technology for the Client's Solution (September 6, 2011)