Today, brick-and-mortar retailers face the challenge of staying relevant and competitive to consumers. Many forward-thinking brands are leveraging Artificial Intelligence (AI) to transform the traditional
Retail & eCommerce
Fast Casual & QSR
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Discover stories about smart shops and innovative online stores revolutionizing the shopping industry. We cover stories that utilize technology, blending online convenience with in-store tangibility for a seamless hopping experience.
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If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday retail forecast predicts holiday sales will increase by 4-6% this year – with 70% of consumers starting shopping before Thanksgiving. As a critical time for retailers, many brands are exploring new models and technologies to both reach new customers, and harness a whole new level of engagement with existing ones. From Virtual Parties and introducing digital assets into their retail mix, to metaverse type AR Experiences and events, we explore what brands are considering this holiday season. Virtual Pop-Up stores: The concept of a pop up store isn’t new, however the trend of expanding to
We are excited to announce that Michael Esser will join the team as Business Development Manager. Michael Esser is a results-driven business development executive with over a decade of hands-on marketing, communications, public affairs and public relations insights in the high-intensity agency environment. Michael brings his experience in project management, client management, media pitching, digital engagement, strategic message development, political strategy, government relations, production and a wide range of customer engagement tactics to the team. He has also been involved in the creation of impactful placements for US national campaigns that reach strategic demographics to change public opinion and increase revenue outcome – offering a unique, insightful perspective, Michael will lead our business development efforts as we grow into new
The news of major retail brands creating metaverse experiences are becoming more frequent. Roblox – a digital space where people can play, learn and communicate in a world that is user-generated- has been the choice platform of some major retailers relatively recently. Almost 47 million gamers use Roblox daily for socializing and creating new experiences and the platform hosts more than 24 million experiences for users. Here, we take a look at 3 retail brands who are partnering with Roblox to include the metaverse as part of their retail strategy. Nike’s Nikeland: With the goal of turning sport and play into a lifestyle, Nike created a metaverse space called “Nikeland” in Roblox. Always at the forefront of digital transformation, the
Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of a statement. Physical retail is far from dead. If approached effectively with powerful digital solutions, physical retail can be massively impactful for brands who rethink the way they do things, and how they engage with customers. But the term ‘Brick and Mortar’ is more outdated than an 8-track. Bricks and mortar are used to build walls, but customers want their purchase journey to be one seamless experience, whether that be physical, digital or both. We have all spoken in nauseam over the past 2+ years regarding the acceleration of digital adoption rates because of the
Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by letting clients customize their own vehicles with virtual accessories. In order to craft an international solution, the team had to overcome the challenge of a highly complex data set, imagery, and models in multiple languages, as well as country-specific codes and options. Finally, three-dimensional models had to be created and put through an extensive QA process due to the complexity of options and interdependencies. The solution We began with the best tech in the industry and used that to create a scalable foundation capable of providing the ultimate shopping tool. Then, we took a mobile-first
An essential part of any project is keeping things running and live in the field – whether that be a retail store, a restaurant, or another environment A project’s success or failure may depend on many things, but it ultimately relies on whether the project is live and working in the field. The greatest idea or intention can fail if technical issues keep it from working as intended. You only have a moment to gain customer’s trust. People may or may not notice when things work, but they certainly recognize when things don’t – having a negative impact on your brand or experience. Here, we go behind the scenes and talk to our support staff to learn more about their
There are many benefits to having digital signage in your store including: Increased purchasing decisions by up to 33% Driving traffic (8/10 customers have entered a store because of a digital sign catching their interest!) The ability to quickly changing content throughout the day with automated day parting Whether you’re thinking about investing in digital signage for the first time or looking to switch digital signage partners, there are a few things you need to consider before choosing your digital signage partner. Content Management Systems A content management system (CMS) is very important to the success of your digital signage. You need a partner who’s CMS can allow you to schedule your content in advance, upload menus in real time
Due to the pandemic many businesses have had to execute digital transformation strategies overnight to keep up with changing regulations, consumer adoption rates, and even to survive. So, what makes a successful digital transformation? Here, we’ll explore 5 main areas to take into consideration. 1. People People play an important part in the role of digital transformation – whether it’s a trusted partner you are working with to turn your needs into set requirements and help build performance metrics of success, or your employees who are being asked to adopt a different way of working, people can make or break the success of your endeavor. Take the time to bring your employees with you on your digital transformation
Digital transformation is the holistic process by which an organization evolves using digital technologies. With the goal being redefining and bettering themselves while trying to give their customers unique, personalized ways to shop their brand. Digital transformation is a continuous cycle and not a one off solution. Technology, and customer buying behaviors are always evolving. Companies need to adapt to these changes for the sake of their customers and to ensure continued success. The pandemic accelerated the need for brands to execute digital transformation strategies overnight because of a staggering increase in digital shopping adoption rates. Companies that had digital transformation strategies planned for future years had to implement them in mere months. Digital transformation strategies examples include: Moving from
Reality Interactive deployed 6,000 AXSIS™ in just under 8 weeks to one of the world’s leading home improvement retailers. Showing that the AXSIS™ device is exactly what employers are looking for to get the job done when it comes to keeping people safe in 2022 and beyond. Companies are searching for ways to ensure they can safely keep their business thriving, while they face ever changing regulations and many states pushing towards businesses requiring SMART Health Card scanning. The AXSIS™ device is a proprietary thermo-scanner and data hub that provides a 100% contactless body temperature check in just seconds. This level of real-time, accurate data capture not only helps keep the workforce and customers safe, but also gives management a
