We are excited to announce that Michael Esser will join the team as Business Development Manager.  ​Michael Esser is a results-driven business development executive with over a decade of hands-on marketing, communications, public affairs and public relations insights in the high-intensity agency environment.  Michael brings his experience in project management, client management, media pitching, digital engagement, strategic message development, political strategy, government relations, production and a wide range of customer engagement tactics to the team. He has also been involved in the creation of impactful placements for US national campaigns that reach strategic demographics to change public opinion and increase revenue outcome – offering a unique, insightful perspective, Michael will lead our business development efforts as we grow into new

The AXSIS™ platform’s capabilities are continuing to help businesses meet changing health and safety regulations around COVID-19.  Placed anywhere scanning is required for retail stores, offices, manufacturing facilities and universities the AXSIS™ Platform is able to scan and recognize Smart Health Cards and other vaccine passports. It also keeps records as needed.  This feature is in addition to the standard features offered by the AXSIS™, including contactless temperature checks and survey questions. Other features include temperature scanning, QR code processing, door lock integrations, facial recognition & more. “We see this as a key benefit for businesses who continue to work in-person or operate on a hybrid work schedule,” said Mitch DeBonville, Director of Sales, Reality Interactive. “We’re constantly working to

Virtual and augmented reality are not going away anytime soon, in fact in 2022 the AR and VR market is projected to grow to 8x more than it was valued in 2018, and 71% of consumers said they would shop more often if brands used AR. With the rise of online shopping due to the pandemic customers and retailers have been adopting new innovative ways to shop online and give customers a more tangible product experience. With these stats in mind, it is clear that in the coming years more companies will be adopting AR and VR technology. But which is right for you?    Augmented Reality allows you to see a computer-generated, digital asset on top of the real world around you. This gives the illusion that the digital

Due to the pandemic many businesses have had to execute digital transformation strategies overnight to keep up with changing regulations, consumer adoption rates, and even to survive.   So, what makes a successful digital transformation? Here, we’ll explore 5 main areas to take into consideration.   1. People People play an important part in the role of digital transformation – whether it’s a trusted partner you are working with to turn your needs into set requirements and help build performance metrics of success, or your employees who are being asked to adopt a different way of working, people can make or break the success of your endeavor. Take the time to bring your employees with you on your digital transformation

From interactive fitting rooms that recommend matching accessories based on your chosen outfit to personalized product recommendations on e-commerce platforms, technology is transforming the way we shop. But here’s the secret no one tells you: without a strong content strategy, these integrations become glorified ghost towns.  73% of consumers say they need to read product descriptions before making a purchase. Now imagine a fancy digital signage display with nothing but the store logo or, worse, nothing at all. That’s a recipe for cart abandonment and frustrated customers.  Imagine a store with:  Voice-activated product searches powered by digital signage software that return irrelevant results due to inaccurate product descriptions  Interactive kiosks with outdated information or malfunctioning features  Augmented reality experiences that can’t properly showcase