FREE 5-Step Digital
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Kickstart your journey to the digital age.

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Kickstart your journey to the digital age.

What is Digital Transformation?

Digital transformation is the holistic process by which an organization evolves using digital technologies. With the goal being redefining and bettering themselves while trying to give their customers unique, personalized ways to shop their brand. Digital transformation is a continuous cycle and not a one off solution. Technology, and customer buying behaviors are always evolving. Companies need to adapt to these changes for the sake of their customers and to ensure continued success.  The pandemic accelerated the need for brands to execute digital transformation strategies overnight because of a staggering increase in digital shopping adoption rates. Companies that had digital transformation strategies planned for future years had to implement them in mere months.   Digital transformation strategies examples include:  Moving from

AXSIS™️ Thermal Enabled Digital Hub | Reality

AXSIS™ Thermal Scanner Enabled Digital Hub Now with vaccine passport scanning with a SMART Health Card Reader and temperature scanning, we’ve got your business protected against changing regulations. Get in touch https://vimeo.com/492138545 NOW With Smart Health Card Integration The addition of a Smart Health Card Reader is designed to help companies meet ever-changing regulations around vaccine mandates and routine testing. The AXSIS™ Thermal Enabled Digital Hub will also handle any requirements for data both efficiently and accurately. Temperature is taken within seconds. Temperature accuracy within 0.5°. Infrared technology is used for contactless interaction. Able to detect mask. Supports custom integrations with door locks, registration systems, QR code processing, mask detection, notifications, and more. WiFi and LAN support. Our AXSIS™ unit’s

Careers

Join our team. Come be a part of Reality. We need amazing people like you. Visit our job portal for open positions Join our team Come be a part of Reality. We need amazing people like you. Our Manifesto Design Driven. Customer Focused. Human Connected. Saying hello or goodbye. Buying or selling. Working or not working. Screens have become the place we find ourselves. At Reality Interactive, we strive to make every screen experience meaningful. Design drives our work as we bring brands to consumers in insightful ways. With a growth mindset, we find opportunity in every project no matter the scope or budget. Even after so many years of exceeding expectations, we are forever a human-focused start-up. A place

Brick and Mortar is Dead

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of a statement. Physical retail is far from dead. If approached effectively with powerful digital solutions, physical retail can be massively impactful for brands who rethink the way they do things, and how they engage with customers. But the term ‘Brick and Mortar’ is more outdated than an 8-track. Bricks and mortar are used to build walls, but customers want their purchase journey to be one seamless experience, whether that be physical, digital or both. We have all spoken in nauseam over the past 2+ years regarding the acceleration of digital adoption rates because of the

5 perspectives to inspire you for 2023!

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the way.  On Planning Backwards: “By thinking five to 10 years out and then “playing the movie backward,” you free yourself from the constraints of what is possible now. You can envision year 10 and then figure out what has to happen in year nine, year eight, and so on for the vision to become reality.” Stéphane Bancel, CEO, Moderna On earning your customer’s trust: “Our brands—Nike, Converse, Jordan Brand and Hurley—are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their

Why Invest in a 3D Product Configurator and Customizer?

First, what is a 3D customizer? 3D product customizers allow your customers to visualize their dream product and personalize it to their exact needs, from color to size, price and more. 3D customizers have proven to increase customer engagement and product sales. In addition, in a recent survey, 60% of online shoppers expressed they want to see more products in 3D, reflecting that customers want this kind of technology within their purchase journey.    One of the benefits of 3D customizers is the ability to make customizations in real time. With millions of potential configurations your customers can experience all their options in real time making it easier for them to create their perfect product and see what it will look like

Kiosk Downtime Disaster? Strategies for Maximum Uptime and Customer Satisfaction in Kiosks and Digital Displays

In the world of digital retail transformation, touchscreen kiosks, and digital signage have become game-changers, offering self-service convenience, reduced wait times, and the potential to boost sales. However, a malfunctioning kiosk or digital display can quickly turn a positive customer experience into a frustrating one. Recent studies show that 61% of customers who encounter a kiosk outage express dissatisfaction with the brand, and 37% are less likely to return to that store.  This potential for downtime disaster highlights the critical importance of maximizing uptime for your in-store technology. Here are some key strategies to keep your touchscreen kiosks, digital signage, and other digital solutions running smoothly and your customers happy: Prioritize Preventive Maintenance for In-Store Technology: Don’t wait for a

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